Instagram Engagement Rate & Audit

sfoln/instagram-account-audit · Social media, Lead generation, Automation On request

Audit any public Instagram account in one row: followers, bio and links plus engagement rate, average likes and comments, posting frequency, reels share, top posts, top hashtags and best posting hour from its latest posts. $12 per 1,000 accounts.

Request access Run it$0.012 each instagram account audit, more below

About

What it does

Instagram Engagement Rate & Audit gives you a one-row audit of any public Instagram account: the profile (followers, following, posts, bio, links, verification, business category) plus engagement analytics computed over its latest posts — average and median likes, average comments, engagement rate, posting frequency per week, reels share and content mix, average video plays, the three best-performing posts, top hashtags and the best posting hour (UTC). Built for influencer vetting, creator marketplaces, competitor benchmarking and agency reporting.

Price

Price per delivered record

Event	Price	Per 1,000	Charged for
Instagram account audit `instagram-account-audit`	$0.012	$12 / 1,000	Charged once per account: profile plus engagement rate, posting frequency, content mix, top posts, top hashtags and best posting hour over its latest 12 posts.
Extra posts page `instagram-audit-extra-page`	$0.007	$7 / 1,000	Charged per page of ~12 posts read from the posts feed when sampleSize is above 12 (24 posts = 2 pages, 36 posts = 3 pages).
Instagram profile snapshot `instagram-account-profile-only`	$0.0065	$6.5 / 1,000	Charged instead of instagram-account-audit when only the profile could be delivered (private account, no posts, or posts unavailable).

Apify free plan: up to 10 items per run. Paid plans have no per-run cap; set maxTotalChargeUsd to cap spend.

Run

Call it from code, an agent or the Console

This API is private on Apify for now. Email us and we will publish it for you, usually within two working days. The calls below work once it is public. contact@sfoln.com

curl · synchronous run, rows in the response

curl -X POST "https://api.apify.com/v2/actors/sfoln~instagram-account-audit/run-sync-get-dataset-items" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"handles":["nasa"]}'

mcp.json · hosted Apify MCP server

{
  "mcpServers": {
    "apify": {
      "type": "http",
      "url": "https://mcp.apify.com?tools=sfoln/instagram-account-audit"
    }
  }
}

asynchronous run · for large batches

POST https://api.apify.com/v2/actors/sfoln~instagram-account-audit/runs?maxTotalChargeUsd=1
GET  https://api.apify.com/v2/actor-runs/{runId}            # until status is SUCCEEDED
GET  https://api.apify.com/v2/datasets/{defaultDatasetId}/items?format=json

Authenticate with an Apify API token. MCP clients can instead sign in with OAuth when prompted. Example prompt for an agent: Audit the Instagram account @nasa: engagement rate, average likes and comments, posting frequency and its best-performing recent posts.

Input

Input fields

List Instagram accounts. Each account produces one dataset record with its profile and engagement statistics over its latest posts.

Field	Type	Default	Meaning
`handles` *	`array`	required	Accounts Instagram handles (with or without @) or profile URLs (https://www.instagram.com/nasa/), one per line. Duplicates are removed. Accounts on the Apify free plan can process up to 10 accounts per run.
`sampleSize`	`integer`	`12`	Posts to analyze Latest posts sampled per account (6–36). The profile includes the latest 12 at no extra cost; larger samples read the posts feed, charged per page of ~12 posts (instagram-audit-extra-page). Range 6–36.
`includePosts`	`boolean`	`false`	Include sampled posts Add the sampled posts (url, type, likes, comments, views, date, caption, hashtags) to each record as sampledPosts.
`maxItems`	`integer`	`500`	Max accounts Safety cap on how many accounts are processed in this run. Range 1–5000.
`concurrency`	`integer`	`3`	Concurrency Accounts processed in parallel (1–5). Range 1–5.
`itemTimeoutSecs`	`integer`	`300`	Per-account timeout (seconds) Time limit per account; feed paging stops early when it is near. Range 60–1800.
`includeRaw`	`boolean`	`false`	Include raw upstream response Attach the unmodified profile and feed payloads under `raw` (larger output).

Example input

{
  "handles": [
    "nasa"
  ]
}

Output

One record per input item

Records land in the run's dataset; a synchronous call returns them directly. Each has a status (ok is charged; everything else is free) and a charged flag. The run's OUTPUT record totals items and charges.

Field	Type	Meaning
`input`	`string \| object`	Input The input item this record corresponds to.
`status`	`string`	Status ok (auditType full or profile-only, charged) \| not_found (unknown account, not charged) \| error \| skipped_invalid \| skipped_budget \| skipped_free_plan e.g. `"ok"`
`charged`	`boolean`	Charged Whether this record incurred a pay-per-event charge.
`chargedEvent`	`string`	Charged event Pay-per-event event charged for this record.
`source`	`string`	Source Upstream data source (scrapecreators = ScrapeCreators, public Instagram data).
`fetchedAt`	`string`	Fetched at ISO timestamp.
`error`	`object`	Error code / message when status is not ok (or a partial failure).
`warnings`	`array`	Warnings Non-fatal notes (partial data, stopped early, free-plan caps).
`found`	`boolean \| null`	Found Account exists.
`auditType`	`string \| null`	Audit type full (profile + post stats) or profile-only (private / no posts / posts unavailable).
`handle`	`string \| null`	Handle Instagram username.
`userId`	`string \| null`	User id Numeric Instagram id.
`profileUrl`	`string \| null`	Profile URL https://www.instagram.com/<handle>/.
`fullName`	`string \| null`	Full name Display name.
`biography`	`string \| null`	Bio Profile biography.
`externalUrl`	`string \| null`	Website Link in bio.
`bioLinks`	`array`	Bio links { title, url } links in bio.
`followers`	`integer \| null`	Followers Follower count.
`following`	`integer \| null`	Following Accounts followed.
`posts`	`integer \| null`	Posts Total posts on the account (profile count, not the sample).
`sampledPosts`	`array`	Sampled posts Only with includePosts: { shortcode, url, type, likes, comments, views, takenAt, caption, hashtags, isPinned }, newest first.
`isVerified`	`boolean \| null`	Verified Verified badge.
`isPrivate`	`boolean \| null`	Private Private account.
`isBusiness`	`boolean \| null`	Business Business account.
`isProfessional`	`boolean \| null`	Professional Professional (creator / business) account.
`category`	`string \| null`	Category Business category.
`businessCity`	`string \| null`	City Business address city.
`profilePicUrl`	`string \| null`	Profile picture HD profile picture URL.
`sampleSizeRequested`	`integer \| null`	Sample size requested Effective sampleSize (12 on the free plan).
`postsAnalyzed`	`integer \| null`	Posts analyzed Latest posts in the sample (pinned posts excluded).
`pinnedExcluded`	`integer \| null`	Pinned excluded Pinned posts left out of the stats.
`avgLikes`	`number \| null`	Avg likes Mean likes per sampled post (hidden counts excluded).
`avgComments`	`number \| null`	Avg comments Mean comments per sampled post.
`medianLikes`	`number \| null`	Median likes Median likes per sampled post.
`engagementRatePct`	`number \| null`	Engagement rate % (avgLikes + avgComments) ÷ followers × 100.
`postingFrequencyPerWeek`	`number \| null`	Posts per week Sampled posts ÷ weeks from the oldest sampled post to fetch time.
`sampleWindowDays`	`number \| null`	Sample window (days) Days from the oldest sampled post to fetch time.
`reelsSharePct`	`number \| null`	Reels share % Reels + videos ÷ sampled posts × 100.
`contentMix`	`object \| null`	Content mix { reels, videos, images, carousels, unknown } counts.
`avgVideoViews`	`integer \| null`	Avg video views Mean plays over sampled reels / videos that report them.
`topPosts`	`array`	Top posts Up to 3 posts with the most likes + comments { url, type, likes, comments, views, takenAt, caption }.
`topHashtags`	`array`	Top hashtags Up to 10 { tag, count }: sampled posts using the hashtag.
`postingHoursUtc`	`array`	Posting hours (UTC) { hourUtc, posts, avgEngagement } for each hour with posts.
`bestPostingHourUtc`	`integer \| null`	Best hour (UTC) Hour with the highest mean likes + comments (hours with ≥ 2 posts preferred).
`mostActivePostingHourUtc`	`integer \| null`	Most active hour (UTC) Hour with the most sampled posts.
`newestPostAt`	`string \| null`	Newest post ISO.
`oldestPostAt`	`string \| null`	Oldest sampled post ISO.
`pagesFetched`	`integer \| null`	Feed pages Posts-feed pages fetched (0 when the embedded 12 posts sufficed).
`extraPagesCharged`	`integer \| null`	Extra pages charged Pages charged as instagram-audit-extra-page.
`sampleStopReason`	`string \| null`	Sample stop reason limit \| end \| budget \| deadline \| aborted \| empty_pages \| max_pages \| error.

Example record

{
  "input": "nasa",
  "found": true,
  "auditType": "full",
  "handle": "nasa",
  "userId": "528817151",
  "profileUrl": "https://www.instagram.com/nasa/",
  "fullName": "NASA",
  "biography": "Exploring the universe and our home planet.",
  "externalUrl": "https://www.nasa.gov/",
  "followers": 97000000,
  "following": 80,
  "posts": 4300,
  "isVerified": true,
  "isPrivate": false,
  "isBusiness": false,
  "category": "Government Organization",
  "sampleSizeRequested": 12,
  "postsAnalyzed": 12,
  "pinnedExcluded": 0,
  "avgLikes": 412000.5,
  "avgComments": 1830.2,
  "medianLikes": 380000,
  "engagementRatePct": 0.427,
  "postingFrequencyPerWeek": 5.6,
  "sampleWindowDays": 15,
  "reelsSharePct": 41.7,
  "contentMix": {
    "reels": 5,
    "videos": 0,
    "images": 4,
    "carousels": 3,
    "unknown": 0
  },
  "avgVideoViews": 2900000,
  "topPosts": [
    {
      "url": "https://www.instagram.com/p/DJF0p2ygMjZ/",
      "type": "carousel",
      "likes": 910000,
      "comments": 4100,
      "views": null,
      "takenAt": "2026-10-10T15:02:11.000Z",
      "caption": "Saturn's rings…"
    }
  ],
  "topHashtags": [
    {
      "tag": "nasa",
      "count": 6
    },
    {
      "tag": "space",
      "count": 4
    }
  ],
  "postingHoursUtc": [
    {
      "hourUtc": 15,
      "posts": 5,
      "avgEngagement": 520000
    },
    {
      "hourUtc": 19,
      "posts": 4,
      "avgEngagement": 330000
    }
  ],
  "bestPostingHourUtc": 15,
  "mostActivePostingHourUtc": 15,
  "newestPostAt": "2026-10-13T19:00:00.000Z",
  "oldestPostAt": "2026-09-29T15:00:00.000Z",
  "pagesFetched": 0,
  "extraPagesCharged": 0,
  "sampleStopReason": "limit",
  "status": "ok",
  "charged": true,
  "chargedEvent": "instagram-account-audit",
  "source": "scrapecreators",
  "fetchedAt": "2026-10-14T10:00:00.000Z"
}

Machine-readable

This page for agents

/actors/instagram-account-audit.json — this API as JSON
/actors/instagram-account-audit.md — this API as Markdown
/catalog.json — the whole catalogue